Xiaomi is on fire these days! After becoming the No 1 smartphone brand in Nepal for Q3 of 2020, Xiaomi has once again done it. As per the IDC Worldwide Quarterly Shipments Tracker, Q4 2020, Xiaomi is the No. 1 smartphone brand for Q4 2020 as well. Not only that but Xiaomi also is the overall No. 1 smartphone brand for all of 2021.
Xiaomi No 1 in Nepal
Xiaomi has quickly grown to become a popular choice among users for a decent smartphone regardless of the budget they have. The phone company has grown inside and outside of China and has seen massive success with its mid-range Redmi series of smartphones. The brand also has a huge following in India and non to mention Nepal.
On cloud nine, and why not!
As per IDC Worldwide Quarterly Shipments Tracker, Q4 2020, Xiaomi Nepal is the No. 1 Smartphone Brand Overall for the full year, as well as for Q4, 2020.
When we started in October 2018, most were skeptical if we will ever make it big in Nepal, and the first 6 months were the true testimony of what a trying time it was for us. However, with continuous love and support from our Mi Fans, Channel Partners, Retail and E-commerce partners, and our awesome teams, we did the unthinkable and grew faster than anybody could have guessed, including us!!!
It’s been an incredible journey so far, and we promise 2021 is going to be bigger, better, and more fun than ever.
– Sourabh Kothari, Country General Manager – Nepal, Xiaomi
A lot of their success can be attributed to their fan following. Mi Fans are very loyal and have a great connection with the brand. Their fans are overjoyed in getting quality products without having to sell off an arm-and-a-leg. Also Kudos to Xiaomi for creating an environment when fans and the company can freely interact. This is something that Xiaomi has always been good at and what sets it apart from other companies.
You can see a video of Mrwhosetheboss where he dives deep into facts about Xiaomi. I definitely urge you guys to watch the video if you want to learn some interesting facts about the Chinese tech giant.
Even globally Xiaomi is doing really well. As per IDC, worldwide Xiaomi has a total market share of 11.2% (Q4,2020). The total volume of smartphones shipped in the quarter, on the other hand, was 43.3 million units. For perspective Xiaomi’s global market share as of Q4, 2019 was 8.9% with 32.8 million units shipped. This is a Year-on-Year increase of 32% which is just insane.
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